Alexander is a creative marketer with a versatile skillset that he began developing in 2014 during his Bachelor’s in Marketing. Specialising in consumer behaviour, he found a deep interest in the psychology behind purchasing decisions.
       After an internship with Sneaker Freaker Magazine, he further honed his passion for retail and fashion, gaining insights into the industry from an APAC perspective. This interest led him to pursue a Master’s in Advertising, where he focused on amplifying brands through impactful omni-channel campaigns. During this time, he also worked with the renowned creative agency Space Between. 
       Alexander later joined the Accent Group, where he played a pivotal role as creative lead for Hype DC and SUBTYPE, gaining valuable experience with household-name brands such as Salomon, Nike, adidas, Lacoste, Arc’teryx. He also collaborated with some of Australia’s top creative talents, including: Luke “Lucky Punch” Gersbeck, C.Frim, 27 Mollys, Teejae Mai, UNOWNEDSPACES.
       Moving into the tech industry, Alexander led a team of four at Metakey, a globally renowned Web3 and gaming studio.
       Alexander is obsessively driven and passionate about moving the needle for brands through visual storytelling with impact. He believes in taking calculated creative risks and using diverse media aligned with cultural relevance to achieve powerful results.