ALEXANDER FLETCHER

Metakey is a leader of Web3 tech globally. This status requires best in class branding, reflective of a world changing industry. End to end execution of logo, colour palette, brand imagery and so on.

C.Frim X SUBTYPE SELECTS

C.Frim is one of Australia’s biggest DJ’s. She’s also an event curator, radio broadcaster, model and rising fashion leader. This iteration of SUBTYPE SELECTS told her style story. Heritage, influence and unwavering desire to do things her way.

Indulge: SUBTYPE Christmas Campaign

‘INDULGE’ - this was the name and theme of the 2023 Christmas campaign launched at SUBTYPE. Used to entice the consumer in to treating themselves and their loved ones.

Lucky Punch X SUBTYPE SELECTS

There’s no stopping Luke ‘Lucky Punch’ Gersbeck. Currently the WBC Australasian Super Welterweight champion, we tapped into his incredibly unique rise to the top of boxing in Australia, and how fashion always found a way into his story.

27mollys X SUBTYPE SELECTS

Adorned by Steve Lacy, 27mollys jewellery designer Brent Paye shares his journey through fashion.

Teejae X SUBTYPE SELECTS

DJ, curator, artist manager and community connector. Teejae Mai pioneered the Afrobeat movement within the Australian context and never forgot her roots. She’s no stranger to the big stage as she flows through a curation of her own styling.

S/S Campaign for SUBTYPE

Floral patterns, light colours and all the beautiful feelings that Spring and Summer make you feel. The S/S campaign direction looked to encapsulate all these emotions through a hand made floral installation.

Arc’teryx Brand Launch

The Gorpcore movement has been nothing short of a cultural fashion phenomenon, with Arc’teryx undoubtedly at the top of the mountain. SUBTYPE created a multi story campaign to amplify the launch of the brand touching on its 2 major use points in pop culture: 1. The great outdoors, and 2. The culture scene.

Salomon '22 Collection Campaign

Salomon is one of the most popular shoe brands globally. To amplify the latest collection, we created a street influenced campaign that aimed to speak to not the functionality of the shoe, but rather its impact on streetwear in the current day.

SUBTYPE Curated A/W 22 Collection

The in-house apparel range by SUBTYPE, SUBTYPE CURATED released their A/W 22 collection with a production that explored new design techniques. Utilising dancers from different disciplines, their movement highlighted the diverse range of materials used.

SUBTYPE X UNOWNEDSPACES X Arc’teryx: An Interview by the Merri Creek

I sat down with one of the pioneers of this space @UNOWNEDSPACES to discuss the importance of Arc’teryx and continue to champion the brand through a SUBTYPE lens.

Metakey Company Rebrand