
Salomon '22 Collection Campaign
Looking to the Adelaide street energy to amplify the latest Salomon collection.
Credits:
Production and Editing:
Cameron Pozza
Head of Marketing:
Tia Paterson
Salomon is very much a brand that taps into the underground and its tastemakers to speak to its story. Taking a page from the creators of the brand, we engaged influential fashion creatives with a brief, and then enabled them to roll with it to authentically express what Salomon represents to them in their home city.







Previous Project:
SUBTYPE Curated A/W 22 Collection
All content on this page belongs to and is owned by SUBTYPE (Accent Group). This project was created when I was employed as Marketing Specialist by SUBTYPE (Accent Group). All creative was executed by their internal creative agency ‘The Agency’ including the art direction, production, photography, videography and design.
Next Project:
An Interview by the Merri Creek

Salomon '22 Collection Campaign
Looking to the Adelaide street energy to amplify the latest Salomon collection.
Credits:
Production and Editing:
Cameron Pozza
Head of Marketing:
Tia Paterson
Salomon is very much a brand that taps into the underground and its tastemakers to speak to its story. Taking a page from the creators of the brand, we engaged influential fashion creatives with a brief, and then enabled them to roll with it to authentically express what Salomon represents to them in their home city.






All content on this page belongs to and is owned by SUBTYPE (Accent Group). This project was created when I was employed as Marketing Specialist by SUBTYPE (Accent Group). All creative was executed by their internal creative agency ‘The Agency’ including the art direction, production, photography, videography and design.
Previous Project:
SUBTYPE Curated A/W 22 Collection
Next Project:
An Interview by the Merri Creek
Contact:
alex@alexanderfletcher.online
Social:
Instagram, Linkedin

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